ZONEB
ZONEB
Vương Quốc Cợt Nhã
Vương Quốc Cợt Nhã
Trendy Short Video Lab
01
(CONTEXT)
Relaunch Somersby with a new look and new taste, positioning it as a light, easy-to-drink alcoholic beverage that feels youthful, refreshing, and naturally enjoyable.
Zone B’s challenge is to develop an approach that connects with today’s young audience, helping Somersby stand out in a crowded market and become the top-of-mind choice for relaxed hangouts and joyful moments with friends.
01
(CONTEXT)
Relaunch Somersby with a new look and new taste, positioning it as a light, easy-to-drink alcoholic beverage that feels youthful, refreshing, and naturally enjoyable.
Zone B’s challenge is to develop an approach that connects with today’s young audience, helping Somersby stand out in a crowded market and become the top-of-mind choice for relaxed hangouts and joyful moments with friends.
02
(INSIGHTS)
Facing a difficult problem doesn’t always have to be stressful. On the contrary, if you approach it like a “game” and enjoy the process, it becomes much easier to overcome.
02
(INSIGHTS)
Facing a difficult problem doesn’t always have to be stressful. On the contrary, if you approach it like a “game” and enjoy the process, it becomes much easier to overcome.
03
(OUR IDEA)
A defining trait of Gen Z is their ability to turn life’s tragedies into comedies. Building on that insight and aligning with the brand’s fun and playful direction, the Zone B team came up with the idea of creating a "Vương Quốc Cợt Nhã" ruled by Somersby.
Inside this kingdom live a cast of iconic-looking characters who all share a cheeky vibe think Snow White, Cinderella, Beauty Queen, or K-pop Idol.
The characters in the “Kingdom” take turns appearing, each bringing a reimagined story that’s been twisted to align perfectly with the Somersby product.
03
(OUR IDEA)
A defining trait of Gen Z is their ability to turn life’s tragedies into comedies. Building on that insight and aligning with the brand’s fun and playful direction, the Zone B team came up with the idea of creating a "Vương Quốc Cợt Nhã" ruled by Somersby.
Inside this kingdom live a cast of iconic-looking characters who all share a cheeky vibe think Snow White, Cinderella, Beauty Queen, or K-pop Idol.
The characters in the “Kingdom” take turns appearing, each bringing a reimagined story that’s been twisted to align perfectly with the Somersby product.
04
(EXECUTION)
Ngoài ra, Homies đừng quên theo dõi Fanpage Warning Zone để cập nhật những chương trình ưu đãi mới nhất của Warning Zone và đối tác nhanh nhất nhé!
04
(EXECUTION)
Ngoài ra, Homies đừng quên theo dõi Fanpage Warning Zone để cập nhật những chương trình ưu đãi mới nhất của Warning Zone và đối tác nhanh nhất nhé!
05
(RESULTS)
01 MONTH
4M+ VIEWS
100K+ ENGAGEMENTS
05
(RESULTS)
01 MONTH
4M+ VIEWS
100K+ ENGAGEMENTS
