ZONE B
ZONE B
GU CHẤT
GU CHẤT
Creative Solution
01
(CONTEXT)
As the official organizer and creative producer, Zone B collaborated with 1664 Blanc to bring to life GU CHẤT, a premium music event celebrating individuality, creativity, and modern lifestyle.
The event marked an exciting fusion of music, lifestyle, and brand experience, featuring explosive live performances by HIEUTHUHAI and WREN EVANS, two of Vietnam’s most influential Gen Z artists.
01
(CONTEXT)
As the official organizer and creative producer, Zone B collaborated with 1664 Blanc to bring to life GU CHẤT, a premium music event celebrating individuality, creativity, and modern lifestyle.
The event marked an exciting fusion of music, lifestyle, and brand experience, featuring explosive live performances by HIEUTHUHAI and WREN EVANS, two of Vietnam’s most influential Gen Z artists.
02
(INSIGHTS)
02
(INSIGHTS)
03
(OUR IDEA)
03
(OUR IDEA)
04
(EXECUTION)
04
(EXECUTION)
05
(RESULTS)
05
(RESULTS)
