ZONEB

Tiệm bánh "trend" chúc

Trendy Short Video Lab

(CONTEXT)

To boost awareness for its four new pastry lines in summer 2025, Cái Lò Nướng aims to launch a series of short, trendy video clips that still stay true to the spirit of each product.

(CONTEXT)

To boost awareness for its four new pastry lines in summer 2025, Cái Lò Nướng aims to launch a series of short, trendy video clips that still stay true to the spirit of each product.

(INSIGHTS)

“Dessert” is “stressed” spelled backward, a sweet reminder that desserts don’t just bring joy, they also help melt away life’s overwhelming pressures.

At Cái Lò Nướng, a good pastry should not only carry the passion of its baker but also hold the joy of the one who receives it.

(INSIGHTS)

“Dessert” is “stressed” spelled backward, a sweet reminder that desserts don’t just bring joy, they also help melt away life’s overwhelming pressures.

At Cái Lò Nướng, a good pastry should not only carry the passion of its baker but also hold the joy of the one who receives it.

(OUR IDEA)

Zone B kicked off the project with the concept of a Tiệm Bánh “Trend” Chúc (a play on trendy + crowded in Vietnamese).

Each pastry line will have its own story, inspired by a trending topic on social media.

Through the joy of watching these short clips, customers will be drawn to visit the bakery in person, to “squeeze in” and pick out a little bite of happiness that suits their taste.

(OUR IDEA)

Zone B kicked off the project with the concept of a Tiệm Bánh “Trend” Chúc (a play on trendy + crowded in Vietnamese).

Each pastry line will have its own story, inspired by a trending topic on social media.

Through the joy of watching these short clips, customers will be drawn to visit the bakery in person, to “squeeze in” and pick out a little bite of happiness that suits their taste.

(EXECUTION)